SEO is important because it helps you establish yourself as an expert in your field and drives traffic to your website, while also helping you organically promote your business for free.
If you’re unsure about the importance of SEO, you’re not alone. Only 36% of small businesses actually have an SEO strategy.
1. Become an authority in your industry- Modern search engine algorithms are highly skilled at ranking the most relevant web pages for users based on the search terms they enter in a search engine. If your website has a high ranking, it conveys a sense of trustworthiness and credibility, even if shoppers haven’t heard of your brand before.
2. Increase your website traffic- A large part of SEO involves improving where your website pages rank for target keywords.
3. Reach your target market early in the buyer’s journey- When consumers recognize a pain point in their lives, many start searching for a solution on platforms like Google or Bing. While they may not be committed to making a purchase quite yet, they want to know their options. With strategic SEO, your website can provide the answers to members of your target market—and present your product or service as a solution. This allows you to generate brand awareness early into the buyer’s journey.
4. Promote your business- SEO isn’t just effective, it’s also a free digital marketing tactic your business can easily put into action. Unlike search engine ads, search engine optimization is a practice that doesn’t require any monetary investment. As long as you have time to produce high-quality content for your potential customers, your web pages can start ranking higher, allowing you to land more leads without denting your budget.
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