We respect and understand that our world remains in an unprecedented and uncertain time right now – including the world of many web and digital agencies. We have recently introduced our free SEO audits for any potential partner who is interested in getting a little more SEO insight for their clients. If you’re debating on partnering with a white-label SEO provider, why not start by grabbing a demo with access to submit a free (manual) audit and we can continue the conversation from there.
Outsourcing SEO is a very common practise in today’s digital agency world. With the constantly evolving landscape and the historically negative reputation, many agencies decide to stay clear of SEO, and those who approach it often do so in a white label SEO model or another type of outsourced SEO solution.
In this article we discuss the option of White Label SEO. Obviously, we’re a little biased as that is the service we offer here at In2SEO. However, we recommend this approach over other options such as reseller plans or contract outsourcing – and for good reason!
What is White Label SEO?
White Label SEO (also referred to as SEO Reselling) is a digital marketing solution that allows your agency to offer and sell organic SEO services to your clients without having to learn to hire in-house for those SEO services. You are able to deliver high quality SEO services through your own brand without having to do any of the work, often times while still leaving plenty of margin for your business.
White Label SEO vs Reseller SEO: How Do They Compare?
Reseller SEO is a very common term, that is often used synonymously with White Label SEO. However, there are usually some core differences between the two. To compare, I’ll include my definition of reseller SEO here:
What is reseller SEO?
Reseller SEO is a solution where you select exactly what core set of SEO actions will be completed for a client and you buy the package from an SEO reseller and deliver to your client. SEO reseller solutions don’t often come with any level of education, training, or support outside of the specific purchased plan.
The main differences between Reseller SEO and White Label SEO are as follows:
Access to a team – when you partner with a white label provider, you usually have access to a project coordinator and account manager who will be there to help you succeed. They will work internally with a team of SEO specialists and help you communicate with your clients while identifying opportunities.
Support & education – because you don’t often get a team with reseller seo packages, you likely aren’t going to receive a lot of support or education behind the service, deliverables, or SEO in general. This is something to be cautious of if you do not have a great understanding of SEO currently.
Strategy – Most of the time, you’re getting a pre-set list of action items with a reseller package. However, with white-label you are likely to get a little more strategy support. To be fair, lots of strategy goes into developing packages that work in different situations so this isn’t necessarily a bad thing either way.
Pricing models & margins – for a reseller SEO solution you’ll usually experience lower cost per campaign or project than you will a white-label provider. While this is not always the case, reseller packages are usually so very defined that they are able to drive price down.
Ease of sale to your clients – When you’re simply reselling a reseller SEO package you often know exactly what you’re selling. If not results, at least the scope of work that will be completed. However, often times with White-Label (and with more strategy involved) the end product might be slightly different between clients and involve more of a discovery process.
How we combine Reseller SEO with White-Label SEO
We understand there are pros and cons to both reseller SEO and white-label SEO. This is why we’ve designed our productized service to include the best of both worlds. Here at In2SEO, every partner has a dedicated project coordinator with weekly meetings during the initial on-boarding process so that you know exactly how the process and deliverables look.
While we bring strategy to each individual campaign, we simplify things and make it easier to sell by making our process consistent. We take every campaign through the same process – however sometimes the work we do on an individual site may vary depending on what we identify based on the competition.
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