When you’re looking for a white label SEO provider, you want to make sure you’re getting all the right services. I’m sure you already know that SEO is focused on ranking for keywords in Google’s SERPs and delivering organic search traffic to websites. But it’s a little more involved than just that.
You’ll want to make sure your white label SEO provider can complete the following five SEO tasks to a high standard.
1. On-page SEO Audits
An on-page SEO audit will analyze your client’s entire website and its ability to rank highly in Google results. This includes keyword optimization, technical factors and UX. A good white label SEO provider will scan through the entire site, identify pages with SEO issues and categorize the issues according to importance. The result will be a comprehensive report outlining the complete performance analysis and a summary of SEO issues.
The audit should include:
Empty meta title and description
Broken links and pages (404 errors)
Images that aren’t optimized (not compressed, no alt tags)
Website security (HTTPS versus HTTP)
Migration issues (domains, redirects)
Site loading speed
2. Keyword Research
Keyword research is crucial, as it’s beginning of every SEO strategy.
Before starting on any SEO tasks, your white label SEO provider needs to conduct keyword research. The goal is usually to find keywords that have relatively high search volume and low competition, and that are highly relevant to a site’s pages.
You want to make sure that they’re going to be totally responsible for this step, and that they’re always getting this step right.
3. Link Building
Link building is arguably a task that every website needs to undertake if they want to rank highly in the SERPs. Rankings can be achieved without any backlinks, yes, but it’s much more challenging. No backlinks means low (or no) Citation Flow, Trust Flow and Domain Authority.
Long considered to be the most important and influential SEO factor, the more backlinks from authoritative sites related to their industry a site has, the higher its search position will be. Therefore, developing a campaign to acquire links for client sites is a must in every SEO strategy. Apart from the SEO benefits, backlinks are also highly valuable for acquiring targeted referral traffic.
4. Keyword Rank Tracking
To identify whether or not the SEO efforts are bearing fruit, you’ll need to track search rankings for target keywords in Google (or wherever else your client is interested in having them).
The higher the search ranking, the more effective the SEO strategy is. If there’s a decrease in search rankings, your white label SEO seller needs to tweak the strategy. Not only should you ensure that the seller will send you (and your clients) regular reports about this, but you may also want to have your own keyword rank tracker in place to keep a careful eye on things.
5. General SEO Reporting
Since your clients may not be SEO-savvy, you need to present them with a report that they’ll easily understand. It’s difficult to break down SEO data into tiny bits and pieces that clients can nibble on. Therefore, you need your white label SEO to come with reports that are both detailed and easy to read.
The use of visual elements such as pie charts, graphs and the like is a great way to break down the SEO report in an approachable way. A quick summary of each metric or KPI will also help clients feel like they know what’s going on at all times.
Contact In2SEO if you are looking for affordable internet marketing programs for your outsourcing company.
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