Tuesday 7 June 2022

5 Great Reasons to Start a Digital Marketing Reseller Partnership

 What is a Digital Marketing Reseller Partnership? 

The term ‘reseller’ is quite broad and can describe several different types of business relationships. Digital marketing resellers fall under the category of a ‘value add reseller’ whereby you proactively sell a product or service provided by another company for commission. This generates profit and business growth for both the vendor and reseller. A contract will lay out the expectations, terms and method of remuneration of the relationship. Reseller partnerships involve consistent communication, shared marketing materials, training and more. 



1. Have more time to focus on other parts of your business. 

If you resell digital marketing services, you can devote more resources to what your business does best. A reseller partnership protects you and your employees from being spread too thin and shields your business from a situation where stress causes work and morale to suffer.

2. Keep costs down, whilst continuing to grow. 

Hiring and training staff can be prohibitively expensive. By reselling you can rely on your agency partner to perform campaign build and maintenance, while you act as a middleman between the experts and your clients. You’ll keep your running costs low, whilst bringing valuable commissions into your business.

3. Offer a full-service solution to your clients. 

Unless you’re a huge agency with developers, analysts, and digital experts you probably can’t handle every client request that comes your way. Partnering with a larger, established digital marketing provider allow you to become the fabled “one stop shop” clients are looking for. 

4. Leverage brand recognition, expertise and resources. 

Partner with a reputable agency that can fill knowledge and skill gaps in your business, and help you compete with larger companies in your industry. Build important, long-term relationships that produce opportunities for both parties to grow through referral and networking activity. 

5. Access cutting-edge technology. 

As a digital marketing reseller, you’ll receive access to the powerful automation, optimization and reporting technologies of your agency partner, and can include this in your product portfolio. Bring new value to your existing clients, and attract future clients with the best-in-class tools now in your arsenal.

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