What Is White Label SEO ?

What Is White Label SEO?

 White label SEO is a combination of two concepts – white label or private labeling and SEO. White labeling simply means offering services under your brand that another company produces.

This detailed blog about white label marketing services and strategic partnerships expands on the definition.

SEO is the sum of changes you make to your website and content in order to grow organic search traffic.

So white label SEO (also referred to as SEO reselling or private label SEO) simply means your agency sells or offers SEO services to your clients under your brand, however, all the work is done by another SEO agency.

So let's say your agency specializes in creative design or public relations or email marketing, however, one of your clients is really interested in running SEO campaigns and wants you to handle that part of their digital portfolio too.

Now, this is great news and you immediately sign them on! But, slight issue… SEO isn’t your agency’s jam. So instead of trying to learn SEO from scratch, you partner with a white label SEO firm.

With several years of experience, your white label or private label SEO partner will deliver excellent SEO services to your clients. In turn, you will be able to gain more business and as a bonus, you look like a rockstar to your clients.