The term “SEO Reseller” is usually used interchangeably with white label seo programs. However, there are a few differences that separate the two.
If your agency decides to simply resell SEO services, then this involves delivering the specific services your clients need from an SEO reseller. There is usually no strategy or reporting involved with this arrangement.
Your agency might handle all those technical details including account management, client relationship and sales process.
For example, if your client needs blog content and link building services, you can purchase these services from another company and deliver them to your clients.
Your agency will then decide how to strategically leverage these services for your client’s SEO efforts and report on monthly progress.
A white label seo partnership, however, goes a step further to provide support if you need it. While SEO reseller packages are cheaper, agency partners make a higher margin from joining a white label program than SEO Resellers.
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