Now that you understand the basic concept of keywords, let’s dive into it a little deeper.
When we “SEO-optimize” a blog post or a web page, we have the option to define our target keywords. This kind of keyword is known as a Meta_keyword.
In 2012, it was important to specify meta keywords, but in 2017, it’s not of any use. The search engine algorithms have become much smarter; they now auto-detect keywords and rank pages automatically.
Google has already made it clear that they do not consider meta keywords when selecting keywords, and this makes sense because it wouldn’t be good for anyone.
For example, for this post, some meta keywords could be: “keyword tips, SEO, keyword research”, and so on.
Now, anyone looking for “keyword tips” would land on this page, not see anything of use, and leave, thus increasing my bounce rate. It’s not good for me and it’s not good for the user.
So remember that anytime someone tells you meta keywords matter, be sure to ignore them.
How To Start with Keyword Research
Keyword research is the process of finding the right keyword for your post. This step is important if you wish to grow your blog/website in a short span of time and ultimately make money. There are various ways by which you can find keywords and do keyword research.
Find Keywords with SEMrush:
This is an online tool that lets you find keywords, see which keywords your site is ranking for, and allows you to spy on your competitors.
A good idea is to start picking the top blogs in your niche and add them into SEMrush to see which keywords those sites are ranking for. From here, you just need to start building unique and high-quality content around those keywords.
When we “SEO-optimize” a blog post or a web page, we have the option to define our target keywords. This kind of keyword is known as a Meta_keyword.
In 2012, it was important to specify meta keywords, but in 2017, it’s not of any use. The search engine algorithms have become much smarter; they now auto-detect keywords and rank pages automatically.
Google has already made it clear that they do not consider meta keywords when selecting keywords, and this makes sense because it wouldn’t be good for anyone.
For example, for this post, some meta keywords could be: “keyword tips, SEO, keyword research”, and so on.
Now, anyone looking for “keyword tips” would land on this page, not see anything of use, and leave, thus increasing my bounce rate. It’s not good for me and it’s not good for the user.
So remember that anytime someone tells you meta keywords matter, be sure to ignore them.
How To Start with Keyword Research
Keyword research is the process of finding the right keyword for your post. This step is important if you wish to grow your blog/website in a short span of time and ultimately make money. There are various ways by which you can find keywords and do keyword research.
Find Keywords with SEMrush:
This is an online tool that lets you find keywords, see which keywords your site is ranking for, and allows you to spy on your competitors.
A good idea is to start picking the top blogs in your niche and add them into SEMrush to see which keywords those sites are ranking for. From here, you just need to start building unique and high-quality content around those keywords.
Find Keywords with Google Search:
You can also use Google Search to find target keywords.
Google will auto-suggest a search query when you start to type anything. You can create a list of keywords using this technique and use SEMrush or Google’s Keyword Planner to check the search volume for all these keywords.
Other Keyword Tools:
Keyword Planner: Official Google tool. Free, but not as powerful as SEMrush.
Ahrefs: This is an alternative to SEMrush which is also popular among SEO users.
LongTailPro: Great tool to use to find long tail keywords in any niche.
Once you have found profitable keywords, your task is to write an SEO-optimized article for your target keywords. You can follow this guide to understand how to target keywords on a particular post.
If you need SEO for website contact In2SEO outsourcing SEO company.
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