Thursday, 28 November 2019

SEO Reseller Programs: A Starter Guide for Agencies

Of course, you don't have enough SEO expertise, but you figure it can't really be that hard.

Fast forward a few months and you're struggling to get backlinks and organic traffic. Your client is frustrated and your team is unhappy doing something they don't specialize in.

This is the tale of far too many agencies today – they either offer SEO services without actually knowing how it works, or they waste time learning SEO instead of focusing on their core competency.

Thankfully, there is a workaround to this problem: SEO resellers.

SEO resellers help you outsource the entire optimization process to trusted experts. This gives you more time to get new clients and deliver your best work.

A win-win for everyone if pulled off correctly.In this short guide, I'll show you how SEO resellers work, why you should use them and how to find the right reseller.



What are SEO resellers?

An SEO reseller is simply an agency that specializes in SEO and white labels its services to other agencies (typically design, development and marketing agencies).

Think of it as a team of SEO experts with highly developed processes for delivering better search results across different verticals.

SEO resellers typically have extensive relationships with publishers, editors and writers to get high-quality backlinks at scale. More often than not, they also have a team of copywriters to help you craft content.

It's not unusual for top resellers to offer customers a simple dashboard for ordering links/content and tracking results. Some resellers also white label this dashboard so you can show your clients exactly how their campaign is performing.

In short, SEO resellers help you offer clients SEO services without actually hiring any in-house SEO experts.

The reseller takes care of all the search engine optimization, and you pocket the profits.It's not always this simple though. SEO can be fickle so read on to learn the drawbacks of reselling.

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